The Kudos protocol gives businesses across all service-based industries the ability to reinforce optimal behavior/engagement for users and workers alike via programming user rewards using Kudos and rewarding workers according to performance based ratings, respectively. No deep understanding of blockchain technology will be necessary, as the protocol will layer directly on top of existing payment processing and POS systems. Thus, Kudos will become the first mainstream protocol and token for everyday use across all service economies that are sustained by users and workers. Kudos will become essential infrastructure for real businesses today -- from ridesharing to coffee shops to restaurants -- and become the backbone of web 3.0, blockchain-based businesses tomorrow.