Drop Party uses merchandise drops to connect brands and consumers

• Digital payments firm Flexa plans to buy marketing technology company Drop Party to engage with customers through various online campaigns. Terms of the deal weren’t disclosed.
• Drop Party is an online agency that uses merch drops to connect brands and consumers.
• Under Flexa, Drop Party will continue its mission and connect fans and Flexa merchants, evolve loyalty platforms, and integrate new technologies, including NFTs and instant digital payments, according to a statement Thursday.
• Flexa said in April it was growing its options for merchants to accept over 99 different cryptocurrencies from any app or digital wallet.