The Alive Casino is named as such because, as both a company and an organization, everything is about “keeping things alive.” First and foremost, the casino is, of course, a business, but it is also a living, breathing community. The Alive team endeavors to, as its mission, create a living, thriving, and secure gaming alternative for gambling enthusiasts. The casino’s chief objective is to operate in such a way that allows online casinos to occupy a greater share of the gambling market. This goal will be achieved through two key strategies: first, by following only transparent practices, largely through Blockchain technology, and second, by enabling a real human experience for online players through effective social media and a VR gambling experience.