When it comes to online advertising, businesses are forced to pay exorbitant amounts of money to 'middlemen' in order to reach a captive audience for their promotions. The promotions, however, often get placed among many other ads clogging up the space on crowded banners, or simply end up in someone's spam box. Businesses also have little to no guarantee that the traffic they generate on their promotions is genuine. In fact, nearly 50% of all advertising traffic is generated by bots, essentially defeating the entire purpose of advertising.
Assembling the co-founding team and developing initial idea
Q2 2017
- Building development and marketing team<br />
- Creating a first draft of white paper
Q3 2017
- Initial pre-sale<br />
- Internal testing of alpha version<br />
- Signing initial partners and customers<br />
- Release of smart contracts<br />
- Start of alpha and first customers<br />
- Start of crowdfunding event
Q4 2017
- Completion of crowdfunding event<br />
- Token distribution<br />
- Listing on exchanges<br />
- Release of beta version of the product<br />
- Partnership with scalable blockchains
Q1 2018
- Improvements of Anonymization and Ranking system in collaboration with CMU<br />
- Release of open source SDK<br />
- Building of ecosystem with development community participation
Q3 2018
- Partner releases of vertical solutions - Job Search, Retail and Automotive Search, Real Estate Search<br />
- Signing partners and customers
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