BRADS is formed with the idea of Brio, Resilience, Aspirations, Desire, and Success is an organization dealing with crypto assets, eCommerce, digital payments services, and other digital means of transactions and entertainment. In simpler terms, BRADS aspires to create an ECOSYSTEM of Digital Utilities. The primary SBU of BRADS, its very own crypto assets, BRADSCoin based on the ERC-20 tokens, can be used as simple modes of modern digital investments and that which later can be used to purchase products online and make significant essential digital transactions backed a secured blockchain network. BRADS has also brought e-commerce to the ever-growing digital community, e-BRADS, procuring handloom products from niche manufacturers.