Digital content management faces two types of challenges – those faced by users and those faced by rights-holders. Users often misunderstand the usage of digital images online and the corresponding licensing options. On the other hand, rights-holders have few or no methods to prove ownership of original content and derivative work. Also, they often have inadequate tools to track the usage of their copyrighted images and identify violations. Both users and rights-holders are faced with the challenge of reducing the cost of payments, and these costs are invariably added to price of use-rights. In addition, both groups struggle with facilitating seamless and timely settlement of payments.
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