- Avazu as the first advertising platform to be compatible with DATx. Achieve customized native ads and acquisition of active users;<br />
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- Implement incentive mechanism for users, publishers and advertising platforms;<br />
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- Establish user-oriented decentralized behavior archive, set as a data foundation for advertising eco-DMP;<br />
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- Develop anti-fraud system based on user behavioral data, better cleanse the ecosystem.<br />