The team meets in Green Technology Incubator, Latvia.<br /> <br /> <br /> Various technology applications are assessed.<br /> <br /> <br /> Team decides to focus primarily on equestrian industry as the market potential is huge and customers have unsolved problem.

Team is bootstrapping the business concept and creates laboratory level prototypes.<br /> <br /> <br /> Numerous client interviews and prototype tests are done to understand the job that product has to do for customers.<br /> <br /> <br /> Team invests 20k EUR and attracts additional 15k EUR form Riga Technical University for product development.<br /> <br /> <br /> EHO achieves significant progress with prototyping and attracts coverage by Latvian media, thus creating interest in horse riding community.<br /> <br /> <br /> Team participates in highly competitive business idea contest held by Riga City Municipality and ranks as #1 among all inventions, thus also raising 12k EUR as a grant.

Creation of MVP.<br /> <br /> ICO launch.

Finishing MVP, testing with early adopters.<br /> <br /> Product development.<br /> <br /> Production set-up & tests with customers.<br /> <br /> Presales for product start ICO finish.<br /> <br /> Roadshow in Royal Windsor Horse Show, UK.

First batch of products shipped.<br /> <br /> Development of mobile application & server connections for data services.<br /> <br /> Roadshow in European Horse Fair, Germany.

Development of deep machine learning algorithms (i.e., AI functionality).<br /> <br /> Roadshow in International Equine Trade Exhibition, UAE.<br /> <br /> Launch of data services to ensure recurring revenue from customers(includes mobile apps, usage of data servers and deep machine learning to provide customers with valuable data about horse riding patterns and possible improvements).

Launch of data services to ensure recurring revenue from customers, that includes mobile apps, usage of data servers and deep machine learning to provide customers with valuable data about horse riding patterns and possible improvements.<br /> <br /> <br /> Further development of data services, introductions of self-couching service for smart saddle pad users.<br /> <br /> <br /> Development of other technology applications & smart fabric products.