IdeaFeX combines e-commerce-like experience and blockchain solutions for financing and investment. We present an easily-navigable marketplace that supports new classes of real-world assets, notably exotic assets and product futures, much of which have so far been illiquid and/or indivisible. Examples of these assets include business assets, commercial real estate, infrastructure, collectibles, inventory, and valuable goods, etc. Currently, inefficient processes, unnecessary restrictions, and misaligned interests plague financing and investment. Access–cost–flexibility and access–returns–stability are two notable sets of tradeoffs where existing alternatives continually disappoint fundraisers and investors. Combining marketplace format, auction method, and exchange support, IdeaFeX offers transformational combinations of high access, low cost, high flexibility, and high liquidity to new asset classes that can quickly grow into a trillion-dollar market.