Kala is an Ethereum-based token that will integrate seamlessly within the Symatri ecosystem. Unlike many other cryptocurrencies, it will have inherent value from the onset. The Kala economy is simple: 1) Members earn points for completing simple activities through our revolutionary CORE platform, 2) they transfer those points to Kala, 3) they use Kala in the REACH marketplace, which offers a vast array of products and services, from highly discounted goods like those found at overstock sites, to gift cards, discount travel services, and more. With our Social Membership Network, Symatri harnesses the power of word of mouth marketing by connecting businesses and the influence of individuals across the world through a revolutionary, empowering system. Kala is the next logical step in fostering a vibrant community that can induce massive change, one individual at a time.