The Lewt software introduces a technology that allows for any HTML element to be monetized. It connects the element type, id, class and its location on the page with a value and cooldown period that controls how often the element value (“loot”) can be earned by a website visitor. HTML elements can be chained together over multiple pages to require clicks to be performed in a sequence before loot is transferred. Loot can also be distributed in reverse as donations for viewing content or charges for premium content. The GetLewt platform is the first implementation of this technology.