LivingOffset is the first consumer-led platform to enable people to offset the carbon emissions caused by their everyday actions. Working together as a collective, people using LivingOffset can fight climate change. Built on technology using blockchain, algorithms and processes, LivingOffset is completely transparent. The system purchases wholesale certified green house gas reductions and fractionalises them into product-specific amounts. Using
our bespoke mobile app the customer will be able to offset the carbon cost of daily activities such as charging a mobile (5c), and retail consumables like buying a newspaper (2c, if recycled) within a couple of clicks. The purpose of the LivingOffset ICO is to raise sufficient funds to complete the development of the distributed LivingOffset platform and to fund the global marketing, rollout and operations of the app. The ICO involves LivingOffset issuing LOFF
tokens from our website, using the underlying Ethereum blockchain platform.
ICO PREPARATION<br />
<br />
Partnered with Chainstarter & Blockwise<br />
<br />
Developed Tokenomics Initial seed funding raised<br />
<br />
Developed blockchain & crypto currency requirements<br />
<br />
White Paper Marketing Campaign.
APR - JUN 2018
POST ICO<br />
<br />
Incorporate an Ethereum bespoke blockchain to our crypto wallet<br />
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Development on our Analytics engine<br />
<br />
Building inventory<br />
<br />
Development of launch marketing campaign.
JUL - NOV 2017
MVP PHASE<br />
<br />
Defined low level use-cases<br />
<br />
Developed primary & secondary use-cases<br />
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Covered project on-boarding, corporate management, sponsorship & retailer management<br />
<br />
Developed front end full feature app<br />
<br />
Developed all API calls to the back end<br />
<br />
Refined internal processes for lifecycle carbon footprint definition
MAR - APR 2018
THE TOKEN SALE<br />
<br />
Development of Online Retail LivingOffset “Carbon Widget”
JULY 2018
LAUNCH<br />
<br />
Launch of system globally<br />
<br />
Launch global marketing campaign.
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