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Madnetwork

Madnetwork

ICO Ended
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The MAD Network is a set of decentralized applications designed to seamlessly connect every stakeholder within the complex adtech value chain. The MAD Network is not operated by one central party. Decentralized miners ensure that advertisements are constantly being served, averting the possibility of a single point of failure. Today’s ad tech supply chain is opaque - neither the advertiser nor the publisher has insight into agreed-upon prices. The MAD Network is completely open and accessible by all parties. Blockchain technology gives each entity confidence in the veracity of the data in the network. The MAD Network puts an end to today’s convoluted programmatic advertising system in which intermediaries capture 60 percent of every ad dollar spent. By establishing trust within the MAD ecosystem, network participants can transact without the need for a middleman.
Media Platform Business
6.3
TOTAL SCORE
7.3
ICO PROFILE

(weight: 45%)

3
TEAM PROOF

(weight: 20%)

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General
Website: Visit
White paper: Read
ICO Time: 14 Dec 2017 - 15 Jan 2018
Country: USA
Token info
Ticker: MAD
Platform: Ethereum
Token Type: ERC20
Available for sale: 220,000,000 MAD
Financial
ICO Price: 0.2500 USD
Soft cap: 25,000,000 USD
Hard cap: 55,000,000 USD
Social media
Links: Bitcointalk
Facebook
Twitter
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Reddit
Medium
January 2015
MadHive Team first ideates and conceptualizes blockchain solutions for the ad tech industry
April 2016
MadHive Launches
August 2016
MadHive completes first round of seed funding
September 2016
First ad tech blockchain POC
February 2017
Team begins developing a centralized ad server with hashed data
June 2017
Tegna becomes MadHive's first paying customer
June 2017
MadHive leads the first inaugural meeting of AdLedger
August 2017
MAD Network hires its first Lead Blockchain Engineer
December 2017
MAD Network Contribution Period
Janurary 2018
Grow the MAD Network development team
April 2018
Launch centralized version of MADnet Books with full transparency
August 2018
Launch centralized version of MADnet Core compatible with MADnet Books
November 2018
Introduce MADtoken economy within MADnet Books
Screenshots taken on 6 Feb 2018
Adam Helfgott
Project Lead
Participates in a number of projects
Tom Bollich
Lead Architect
Participates in a number of projects
Konstantin Richter
Token Strategist
Participates in a number of projects
Chris Powers
Project Manager
Participates in a number of projects

Advisors (10)

Bo Shen
Fenbushi Capital
No participating data
Renqi Shen
Fenbushi Capital
No participating data
Mike Germano
Vice Media
No participating data
David Bailey
BTC Media
No participating data
Barry Cupples
Omnicom
No participating data
Greg Clayman
Viacom, Fox, Vimeo
No participating data
Tim Ringel
IPG/Reprise
No participating data
Gabe Greenberg
GABBCON
No participating data
Armin Ebrahimi
ShoCard
No participating data
MT Carney
Untitled Worldwide
No participating data
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