MEDIA Protocol is a smart contract that turns any URL into a blockchain wallet where funds can be distributed to consumers based on how they interact with the content URL.<br /> <br /> This creates a new Audience Economy based on the value of each participant’s contribution to the success of a piece of content in their network.<br /> <br /> Benefits to Customers<br /> • Participate in a transparent economy around the<br /> content that you interact with<br /> • Exchange your interactions for frictionless access<br /> to better content<br /> • Incentivise industry actors to create better<br /> content by giving them access to your data<br /> <br /> Benefits to Brands<br /> • Activate the networks you care about for effective content distribution<br /> • Understand how to build more engaging content for audiences through better understanding of their interactions<br /> • Become a trusted partner in a content ecosystem, where you partner with tribes and the audiences you care about<br /> <br /> Implementation:<br /> MEDIA Protocol will provide early adopters with the<br /> technology and support to implement projects:<br /> • Advice on best practice support<br /> • Access to the Publisher Portal for interaction with the smart contract<br /> • SDK for seamless integration across your network of sites and applications<br /> • Access to Hybrid and Tracking Servers, and Recommendation Engines to quickly create impact<br /> <br /> See it in Action: Download CryptoCatnip from the App Store (code: cc2018)<br /> CryptoCatnip is a crypto news aggregator app using Media Protocol. It allows you to quickly browse the latest crypto news while collecting MEDIA tokens.