Opiria is a decentralized marketplace that helps companies collecting and analyzing consumer data, enabling them to make better business decisions. Consumers are in full control of their data and get paid with PDATA tokens for sharing their data. PDATA Token is the currency that expresses the value of personal data and enables its trading by using smart contracts on the blockchain. Opiria is a real company since 2015 with a working product used by hundreds of customers including Fortune500 companies. Opiria is solving one of the biggest problems companies worldwide are having. They need data from consumers to understand their needs and requirements in order to design better products and services and perfectly target marketing and sales activities.