Everyone in the publishing economy can offer their services in book production, marketing, and retailing, sort of like the initial version of Alibaba that connected factories and buyers. Publica’s community managers will lead a service-providers marketplace that includes literary editors, scholarly editors, scientific editors, peer reviewers, copy editors, proofreaders, illustrators, cover artists, book agents, institutions, patrons, critics, social media, advertising creatives, book marketers, book packagers, printers, warehousers, shippers, bookstore owners, teachers, librarians, and yes, readers too.