PBL Initial Coin Offering (ICO)

Sometimes called a token launch, Publica will offer its PBL digital tokens in a crowd sale. PBL is the currency to be used in Publica’s ecosystem. Proceeds from the token launch will fund the development depicted on this roadmap as well as Publica’s Treasury for funding new books and other economic utilities.

End-to-end demonstration of Book ICO and READ token system

Publica’s first development project will demonstrate the user experiences and platform systems that enable the public to crowdfund books. A book’s crowdfunding event is provisionally called a Book ICO and people who join it buy READ tokens that also enable them to read the book later.

Inaugural book(s), ereader apps and token exchange

This is Publica’s public debut of the first books to be produced on Publica’s platform, the apps that read them, and the exchange that allows people to exchange PBL for other currencies as well as exchange READ tokens.

Services Marketplace & Community Management

Everyone in the publishing economy can offer their services in book production, marketing, and retailing, sort of like the initial version of Alibaba that connected factories and buyers. Publica’s community managers will lead a service-providers marketplace that includes literary editors, scholarly editors, scientific editors, peer reviewers, copy editors, proofreaders, illustrators, cover artists, book agents, institutions, patrons, critics, social media, advertising creatives, book marketers, book packagers, printers, warehousers, shippers, bookstore owners, teachers, librarians, and yes, readers too.

Print-On-Demand services

Because READ tokens are property, some of them will include the right to print a paper copy of the book. Publica’s community managers will organize a network of printers-on-demand to bring that idea to fruition.

Milestone number of books delivered and WIP

Publica will celebrate a milestone number of books delivered and works-in-progress. This event will raise awareness of Publica’s effectiveness as a platform for the publishing economy and accelerate its network effects for the public-at-large.

Devices available

Publica will develop a supply chain for devices supporting Publica’s ereader apps doing double-duty as a digital wallet device. In the publishing ecosystem, ewriters will be just as valuable if not more so. Readers, editors, proofreaders, illustrators, cover artists, advertising creatives, printers, teachers and others will benefit from being able to make their notes on the page. Sort of like a Google Docs for publishing with rights managed by Publica’s platform because it’s ecommerce.

RIGHTS token system

In addition to books’ READ tokens, the publishing economy also needs tokens to carry their intrinsic value further into derivatives like movies, games, sequels, and prequels, i.e., just about anything that can be derived from a book or story. RIGHTS tokens are subject to a legal framework that Publica is dedicated to working out with the appropriate jurisdictions and standards bodies. RIGHTS tokens will also be managed in smart contracts on the blockchain.