Rento is proposing a global sharing platform for businesses and individuals that allow renting of underutilised assets. Unlike competitors in the market, Rento provides rental of any item to any individual, rather than focusing simply on one market (cars, apartment share). Furthermore, Rento leverages blockchain technology to implement a trusted economy through smart contracts that ensure rental conditions are met and that the parties can count on one another to deliver and return the product or service.

Rento aims to introduce the sharing economy in the daily lives of people everywhere, reducing waste in the economy and allowing more people to enjoy a variety of services and products without having to shoulder the cost of owning every type of item they use Blockchain technology provides opportunities in the sharing economy due to its immutable records, transparency, and smart contracts.