Rising Coin is a revolutionary cryptocurrency with an innovative approach to game theory, market making and automated marketing, engineered to create a constant upward pressure on its price. Rising Coin game theory has two main parts. First is a smart contract named The Whale which acts as a strong hand in the market and pushes the price up continuously, forever. Second part is another smart contract named The Marketeer which converts funds obtained from coin sales into marketing activities. All operation is processed in an open manner. Community involvement is encouraged but not necessary. One of Rising Coin's unique features is that almost all income will be converted into marketing activities.