The Rubiix Protocol has the following elements: Rubiix is a positive-engagement ecosystem for brands and consumers, where consumers provide anonymous access to their personal financial data (i.e. credit card and banking transactions) as the basis for digital media campaign targeting. Rubiix users share their offline purchase experiences in an online social community within the Rubiix mobile application.

Brands get unprecedented access to this “holy-grail” of audience targeting data and, in turn, Rubiix distributes revenue back to the community of data-providing consumers. The Rubiix Protocol and the RBX token will enable its holders special benefits and privileges within the Rubiix Ecosystem. It is the token that is being sold in the Rubiix Token Generation Event. Users gain special privileges and rewards as they “stake” RBX by holding it on the platform, and RBX is designed to increasingly enhance user integrity and augment user rewards the longer it is “staked.” Staked RBX serves as a “deposited trust” and allows each data-sharing user to receive substantially higher rewards, potentially for every campaign in which they participate.