The Run2Play team is headed up by Joseph Anthony, CEO and Founder of Run2Play. Joseph is an App Monetization and User Acquisition specialist, with a background as a Mandarin linguist in the US Air Force, and a history of entrepreneurial endeavors starting at age 14. Years into his success with App Monetization and User Acquisition, Joseph realized that he wanted to use his expertise to create something that would help change the world for the better. He approached his friend (now Co-Founder) Chelsey Clime with his business idea. He wanted to create a game where as the user got stronger and more fit, so did their character in the game. This would incentivize fitness and address the growing problem of childhood obesity.