The Joy – is a marketplace for the consumers and providers of wellness and beauty treatments. Using the services of The Joy, one can book the arrival of the practitioner to any place (your home, your workplace or the hotel) as well as make an appointment in a beauty salon or spa. The Joy provides freelancers and salons with orders, while consumers, on the other hand, get high-quality beauty services at a time and place that is suitable for them. Advertisers can place targeted offline and online advertisements and companies can arrange promotional campaigns and get big data statistics within the platform.
Ready beta app for Android Conclusion of preliminary agreements with advertising partners Inventory for on-demand orders and offline advertising has been developed.
Q4 2018
Seed Round start Early access launch Platform test phase
Q1 2019
Token Sale start Office setup in Berlin Commercial launch of the project (in-salon bookings only) Adding functionality for on-demand services Start of expansion to other German cities.
Q2 2019
Addition of advanced settings for practitioners and salons Addition of business optimization tips Addition of the discount module Addition of the client management module Addition of The Joy widget for websites Addition of functionalities for regional partnerships Start of expansion to Austria, Switzerland, France.
Q3 2019
Setup of the first regional partnerships Addition of the Big Data module Addition of the sponsorship module Addition of the resource planning module Start of expansion to USA, Belgium, Netherlands.
Q4 2019
Setup of The Joy online store Addition of the automated advertising module Start of expansion to Japan, South Korea, Great Britain.
2020
Addition of the survey module Integration of POS terminals Addition of the community module Start of expansion to the China, Denmark, Norway, Sweden, Finland, Italy, Spain, Portugal, Japan, South Korea, UAE, Saudi Arabia and Singapore.
2021
Diversification of business activities (other types of services) Start of expansion to Canada, Australia, New Zealand, Malaysia, Taiwan, Qatar.
2022
Start of expansion to India, Argentina, Brazil, Uruguay, Chile, Turkey, Poland, Russia, Ukraine.